Corporate travel buyers often underestimate how important convenience, personalization and amenities are to their travelers when shopping for and booking hotels, according to a new study from the Global Business Travel Association and HRS. The research was based on online surveys from March to May 2019 of more than 600 global travel buyers and procurement executives, along with nearly 2,500 employees who had traveled for business at least three times during the preceding year. While the study identifies factors like proximity to work location and price as key for both contingents, other characteristics are significantly more important to travelers than buyers.
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